The easiest things to do are usually not the things that will produce results for you. We have many choices in a day; choices to make in relationships, choices to make with our money, and choices to make in business. The astonishing fact is that most people know EXACTLY what it takes to succeed yet are only willing to do the same thing that they did yesterday. This does not allow for growth and you really restrict yourself from actually acheiving the things that you want. I consider myself to be someone of a consistent master at leveraging the 80/20 rule as I have found my income to consistently go up month after month.

What Is The 80/20 Rule?

It is quite simple really. 80% of the income you make is a direct result of 20% of just 20% of what you are doing. In other words, If you have task A, B, C, D, and E that make you $10,000 per month you will usually find that just one of these tasks is amounting for 80% (or $8,000) of this income. Yet people seem to think it is efficient to still continue to do the other tasks. Seems to me it would make much more sense to be exceptionally excellent at one thing, giving 110% to that one thing compared to being mediocre at 5 different things.

The 80/20 rule is true to business, finances, relationships, and works in really any area of life needing growth. Most people simply choose to do the easy things and not the things that stimulate growth. Answering emails and Facebook messages might be a necessary part of your business but choosing to learn new skills, practice them, and make them part of your business process in order to scale are tasks that force you to grow; anyone can answer emails and Facebook messages, and since it is easy to do most business owners choose to stick to what is easy, this is why they fail.

Leveraging The 80 20 Rule

This month I had a record breaking month. It was my highest grossing month in 2018 to date.  I am always analyzing and looking at my habits and patterns. In any given day I have an average of about 20 business-related tasks that I do. If you have seen my DMO list (daily method of operation) then you know what this looks like.

Afer analyzing the last 31 days of my rituals and habits I can tell you that there were 4 things that contributed to 80% of this income:

1. Extremely consistent follow up: One of the first things I do in the morning is follow up with all of my leads: Facebook, Instagram, inbox, email list. I follow up again at night and log anyone who is not yet on my “hot” prospect list.
2. Consistently used Facebook Live to build value and sell products: This may not be one of the things that you do to make money but it is a major contributor to my income streams
3. Product launches: We had 3 launches this month, all of which produced extremely good amounts of revenue and set up my business for residual income
4. Networking: I do most of my networking on Facebook. This helped me to bring many leads into my circle that I previously did not have.

Like I said, I have 20 business-related tasks on average in a given day. Some are extremely necessary that may not produce money RIGHT NOW but they are setting the stage for the future. Others are tasks that have become obsolete and I have cut out because they were part of the 80/20 that was an inefficient use of my time. Then there are the 4 tasks that I mentioned above that produced literally almost all of the income that I made this month.

Looking at the math I have 4 tasks that produce at least 80% of my income. Within these tasks are many micro-tasks and they usually involve stretching outside of my prior knowledge and learning more than I previously knew. With that being said, they are usually not easy tasks.

Yet when something that you once did not know is now familiar and it allows you to earn twice as much as you made the previous month it becomes an easier skill to apply the next month.

Leverage the 80/20 rule, expect everything to be hard, and you will never let yourself or your business down.

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